What’s driving the growth are new product launches, specifically in the organic and inorganic segments. Inorganic dark chocolate alone accounted for close to 98 percent of the market in 2016.
Research firms conclude the three driving factors behind market growth:
- the health benefits of dark chocolate;
- an increase in product launches; and
- the growing demand for dark chocolates as gift items.
While the purported health benefits drive sales, product development, improved taste and versatility, as well as high levels of market support are also factors that will drive the increase in demand for chocolates in the US in the next 5 years.
Another major growth driver is the branding of seasonal and premium dark chocolates as gifts, primarily attracting consumers who are influenced by the price, packaging, ingredients, authenticity or product, and the buying experience.
There are many factors behind the continuous growth of the dark chocolate market, which is good news to those in the industry, as well as its consumers.
Here at Righteously Raw Chocolate, we only use all-natural, vegan and 100% raw ingredients for our chocolates. Visit our website at righteouslyrawchocolate.com and browse through our wide selection of dark chocolate products.